As part of my responsibilities as the Administrative Assistant for the Department of World Languages and Cultures at Winthrop University, I managed the department’s social media.
To boost followers and create a sense of continuity, I developed a variety of social series throughout the year with particular focus on holidays and timely events.
Throughout the month of March, I designed social media posts about influential women from Spanish-, French-, and German-speaking countries as these are the three languages in which students can declare a major or minor.
The series was successful. I did not see the boost in post likes that I had hoped for, but our social growth and engagement at least held steady through the series. I was encouraged by the positive comments I received from coworkers, however.
Despite the minimal change in social engagement, the series was successful in contributing to the image of the department as being socially active. With women’s rights at the forefront of media at the time, the department’s engagement demonstrated our sensitivity to national and international issues and our awareness of international history and politics.
I conducted extensive research on women from across the globe and chose to highlight the stories of women from all ages and walks of life, from a scholarly nun to a reproductive rights advocate. All posts were planned using a social media calendar, included hashtags of a variety of women’s rights initiatives, and followed a standard and consistent design. I designed the posts in Canva without the assistance of a template.
While I am proud of this project, there are a few changes I would have made. The main issue with the series, I believe, was the large amount of text on the post. I realized after the first few that the text was overwhelming and hard to read. However, I believed consistency was important and chose to keep the design despite its faults. Moving forward, I would have minimized the text on the image and moved the short biography to the comments on the post.
Moving forward, I would have liked to promote more discussion in the series. I could have sought out organizations that were experts in the women’s history and invited them with a tag to tell our followers more. I also would have liked to work more closely with faculty who could have used Women’s History Month content as course material. This would have encouraged their students to engage with our social media channels.
Despite the series’ shortcomings, it was a learning experience and gave me some ideas for improvements in future projects.