Resume

 

Jayme Keefer Charles
is a resourceful communication and business professional devoted to applying creative thinking and cross-disiplinary experience in marketing, public relations, and organizational development to help passionate organizations reach their full potential.

 

Skills

  • Comprehensive understanding of marketing, public relations, and communication practices
  • Strong written and verbal communication skills
  • Proficient in multiple social media platforms and Hootsuite software
  • Proficient in Microsoft Office, Photoshop, InDesign, Illustrator, WordPress, and Cision
  • Skilled in Mac, Windows, and several digital media production programs including Final Cut Pro, Audacity, and Canva

 


Education

M.A. Communication | Aug. 2017 – Aug. 2019

Queens University of Charlotte

 

B.A. Communication | Aug. 2013 – May 2017

Queens University of Charlotte, Summa Cum Laude

 


Work Experience

Administrative Specialist | Aug. 2017 – present

Winthrop University, Department of World Languages & Cultures

  • Managed social media, web content, and all department external and internal communication
  • Designed all official department recruitment materials including print, displays, and digital
  • Launched new marketing and organizational systems consistent with new university brand standards
  • Designed and implemented new department branding across marketing and recruitment materials
  • Craft social media and promotional calendar each semester
  • Fostered new community relationships for student internships
  • Implemented new student payment system, managed budget, and processed employment paperwork for students and adjunct faculty

 

Public Relations Assistant | Jan. 2017 – Jun. 2017

Spark Strategic Ideas

  • Assisted the public relations manager with materials for 15+ diverse clients
  • Utilized Cision to identify and export lists of key publication contacts and editorial calendars to pitch
  • Provided general support on a variety of projects for clients
  • Implemented new organizational processes for interns and contributed materials for new intern orientation packets
  • Managed and assisted in training team of four interns
  • Contributed to weekly staff update meetings
  • Assisted with client media preview event preparation
  • Supported PR Manager with day-of duties for client media preview events in Greenville, SC and at Charlotte-Douglass International Airport

 

Public Relations Intern | Sept. 2016 – Dec. 2016

Spark Strategic Ideas

  • Worked alongside Public Relations Manager to generate buzz for a variety of clients by writing media releases, updating event calendars, clipping press coverage, and conducting client research as well as provide general project support for other managers in the office.
  • Assisted the public relations manager with materials for ten diverse clients
  • Utilized Cision to identify and export lists of key publication contacts and editorial calendars to pitch
  • Provided general support on a variety of projects for 10+ clients

 

Public Relations Intern | Jan. 2016 – Apr. 2016

Project Scientist

  • Planned and managed #30DaysOfGratitude social media campaign via Hootsuite
  • Managed media relations and produced marketing materials, press releases, and case statements
  • Called and interviewed references for prospective interns
  • Wrote grant application materials as needed
  • Designed graphics for social media distribution
  • Designed organizational pitching materials for meetings with corporate sponsors
  • Updated household records in Salseforce for payments and camp application status

 

Senior Tutor, Writing Consultant, Academic Tutor | Apr. 2014 – May 2017

Queens University of Charlotte, Center for Student Success

  • Co-managed team of 20+ student tutors for entirety of 2016-2017 academic year
  • Co-managed hiring process for new tutors including interviewing, preparing applications, soliciting applications, and notifying applicants of application status
  • Maintained schedule for all student tutors and made regular schedule changes in WCOnline system
  • Supported the academic success of senior and adult capstone students and students requiring assistance with the First-Year Roadmap Program, English, Elementary Statistics, Writing Skills, Study Skills
  • Worked one-on-one with traditional and adult students
  • Organized recruitment activities for new hires and new clients throughout the academic school year
  • Promoted Tutoring Services to students in numerous oral presentations to classrooms and student events
  • Participated in academic and interpersonal training

 

Manor Attendant | Jun. 2014 – Aug. 2017

Town of Blythewood

  • Served as the liaison between the Town of Blythewood and event attendees on-site during events
  • Managed multi-million dollar facility during events including weddings, corporate meetings, and other celebrations
  • Occasionally assisted in day-of event coordination
  • Conducted tours of facility for prospective clients
  • Developed marketing materials and competition report
  • Operated A/V equipment for events

 


Awards & Recognition

Staff Member of the Month Nominee | Sept. 2017

Winthrop University

 

Tutor of the Year | Apr. 2017

Queens University of Charlotte

 

Local Chapter Secretary | Oct. 2016

Queens University of Charlotte, Lambda Pi Eta Communication Honor Society

 

Member of Orb and Scepter Chapter | Apr. 2016

Queens University of Charlotte, Mortar Board Honor Society

 

Robert Knowles Communication Scholarship Recipient | Apr. 2015

Queens University of Charlotte

 

Member of Local Chapter | Apr. 2015

Queens University of Charlotte, Lambda Pi Eta Communication Honor Society

 

First-Year Writing Award | Apr. 2014

Queens University of Charlotte

 

Knight Scholar | Apr. 2013

Queens University of Charlotte, Knight School of Communication

 

Trustee Scholar | Apr. 2013

Queens University of Charlotte 

 

 

For PDF version, click here: Jayme Keefer Resume