Press Releases
Through a number of Public Relations jobs and internships, I have developed skills in writing press releases and other PR materials. Below is an example of a press release I wrote for a client while I was working at SPARK Strategic Ideas as a PR Assistant.
For the full release, click here: Dirty Commie Heathen Release
Organizational Documents
In addition to my PR duties at SPARK, I also served as a co-manager for a team of four interns. I supervised their work daily and implemented systems to train and track intern work. Below is an example of a training guide I developed for the interns to manage their daily work.
For the full document, click here: SPARK Intern Checklist
Social Media
Live-Tweeting
In May 2017, I was invited to provide live-tweet coverage of the Women Driving Social and Economic Progress conference sponsored by Bank of America and Vital Voices. To see my coverage, follow this link or use #WomenLead to see the full conversation.
Live Intagram Coverage
Near the end of my PR and nonprofit administration internship with Project Scientist, I provided live Instagram coverage of a teacher training workshop in preparation for the organization’s summer camp.
To see my coverage, follow this link or explore Project Scientist’s Instagram account.
Cross-Platform Campaign
In my internship with Project Scientist, I used Hootsuite to design and manage a #30DaysofGratitude social media campaign. The campaign spanned Twitter, Facebook, and Instagram and was designed to thank the nonprofit’s corporate donors and sponsors.
Graphic Design
I have been developing my graphic design skills for many years, but my marketing efforts at Winthrop University as an Administrative Specialist challenged me to develop a more sophisticated style. I often used Canva, Adobe Illustrator, and other design programs to craft engaging social media content, eye-catching presentations, and persuasive recruitment materials.
Kiosk Displays
This presentation ran on two TV monitors in the Kinard building at Winthrop. The slides operated as a kiosk that allowed us to catch the attention of students both in and outside of the department.
Branding Materials
This flyer was designed to promote the Department of World Languages & Cultures at recruitment events. The flyer was designed to be engaging, on-brand, and modern while giving prospective students a high-level understanding of what opportunities the department offered.
Instagram Posts
This post was designed as part of a social media series for Women’s History Month. The purpose of the campaign was to convey the department’s social responsibility toward women and to use the momentum of an international event to promote the department’s image and boost our digital following.
Recruitment Presentation
Some of these slides were printed for use on a tri-fold display board that captured the attention of prospective students at recruitment events. The presentation is often shortened to better target the needs of the presenter and audience.
Flyers
Each semester, I design flyers to promote some of the department’s unique course offerings, particularly those available to students outside of the department’s normal student population. Flyers, such as this one, were posted on a bulletin board in the department offices and emailed to students.
